Fun food for Shortlist magazine.

Over the last few months I've been asked by Shortlist magazine to shoot some of there food stories. they've all been really fun shoots to do getting to food to behave in unusual ways. I had a great food stylist Iona Blackshaw who rose to the challenge and got the food to do what we needed it to do. 

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Edible Jewellery

Edible accessories on the go.

The idea for ‘Food jewellery’ came about when photographer David Sykes was eating in the restaurant Castle Terrace in Edinburgh he thought the beautifully crafted dishes had the feel of jewellery. It was a few years later when he saw food stylist Olivia Bennett’s work he realised that with her beautiful crafting of food and eye for detail that she could bring the food jewellery idea to life.

Olivia came up with some beautiful food combinations that not only would taste amazing but would look good enough to wear. She wanted them to be edible accessories on the go, with an Italian feel to the pieces. The approach to the project was to create images that had the feel of a traditional jewellery shoot at first glance but on closer inspection you realise it’s a dish of delicious food. David’s composition and lighting has helped to bring out the detail in the dishes and keep the food looking appetising. 

The price of food.

While I was prepping and researching this project I realised how expensive the individual food Items I was shooting had become. On researching this further I was surprised to see  food prices had risen by 4% last year alone.  This project not only represents an arresting visual representation of the food in our basket but also acts as a physical time capsule, freezing the Jan 2018 price of each food item as a future point of reference. 

 

 

A dozen dead roses

It’s soon Valentines day, a day for which 250 million roses get produced and in the UK alone around £1.9 billion gets spent on flowers. So I thought it apt to share my latest personal project ‘A dozen dead roses’.

It’s a study of how the beauty of roses remains even after they’ve died. Shot at the end of the day as the sun sets the light change brings warmth back into the rose petals.

Tasty treats with shortlist magazine.

At the end of last year shortlist magazine asked me to shoot some lovely food for them. A super tasty bibimbap perfect for the detox in the new year and some alternative BLT sandwiches invented by Max the genius behind Max’s sandwich shop. The shoot was great fun and I got to work with the talented Rob Morris who styled all the food, his stack of BLT sdwiches was a feat of engineering!  

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Happy New Year

Happy New Year I hope you all had a fantastic Christmas break?

I wanted to share the final 25 of this Christmas's adventgram, it was a great year with more people than ever joining in and finding and sharing there numbers. Thanks to all those who joined in and those that followed and liked all the numbers. Already counting down the weeks till adventgram 2018!! 

Sainsbury's every bit of Christmas campaign

My latest campaign for Sainsbury's is out and about in the run up to the big day!

It was great to work with the guys from Wiedens again, it was a busy shoot taking place in August so was a little surreal having the sights and smells of a full on Christmas feast.

Working with the talented Katie Giovanni  a storm in the kitchen, her biggest hit was the roost potatoes the crew were queueing up to finish off the extras!

 

 

The countdown begins.........

Six years ago I started the #adventgram project finding and photographing the number of that day in December in the run up to Christmas Day, since then it has had more & more people join in each year which is amazing, if you want to have a go (it's not as easy as it looks) use the hashtags #adventgram #adventgram2017 look forward to seeing those numbers!

A merry Monocle christmas

It's that time of year again my 10th Monocle christmas guide. I love seeing what Josh at Monocle gets in for the gift guide and this year was a great one I wanted to take 90% of it home which is always a good sign!

This year was a sneak peek into the front room to see what Monocle santa had left for the big day.

O2 fast food

great ti see the campaign i shot for O2 with VCCP still out and about

Was a fun shoot with the guys at VCCP and a big thanks to the talented Ben Millar for making the O2 take away packaging it was good enough to eat, your pizza from!!

Pots of wobbly fun

Create a beach in the studio, no problem here's my latest shoot for Hartleys Jelly for the excellent guys at Karmarama.

Thunderbirds are GO!!!!

Great to see my Halifax Thunderbirds ads I shot for Adam & Eve DDB up on billboards all over the place. Was also great to become part of Thunderbirds history at the same time. My shoot was the last time the Thunderbirds were filmed and photographed in the original studio that Gerry Anderson set up all those years ago, sadly now the studio is being knocked down. Was great to get to see it and all the amazing sets and meet the famous puppets

Happy Easter/mothers day from Sainsbury's

Great to see more of my Sainsbury's launch campaign out and about, this time  for Mothers day and now Easter.

Shot for the wonderful guys at Wiedens.

 

Ten years of Monocle

Monocle magazine celebrates its 10 year anniversary this week with issue 101. I'm very proud to say that I've been commissioned to shoot for all 101 issues, so this week I'll be posting a section of my favourite shots. 

 

 

I've shot 1000's of images for the magazine over the years including 7 covers (above) and heres a selection of images from over the years (below).

SAINSBURYS NEW LAUNCH CAMPAIGN

Widen and Kennedy London asked me to photograph the food for the agency’s first advertising campaign for Sainsbury's after wining the new account last year. 

We had lots of fun making all kinds of food dance, the blueberry smoothie was a messy day having to build a tent to catch all the flying blueberry smoothie, who knew a blueberries could fly that’s far?!

 

Futures so bright you have to wear shades

I recently teamed up designer Oliver Jackson to create some images for Finlay and co Sunglasses.

we had a fun day playing around with textures and floating sunglasses.

 

One in a million sock puppets

At the beginning of the summer Tatler Magazine asked myself and Jessica Dance to collaborate to produce their luxury watch shoot for the October issue. They had the idea to create sock puppets to wear the watches, so Jess created the 8 characters to star in the story. It was a busy days shoot with a lot of watches to feature but with the watch and puppet wrangling skills of the Tatler team it all went smoothly. When we came to the end of the shoot we worked out that at one point we had around 8 million pounds worth of watches in the studio that's definitely a studio record!

David Sykes Tatler sock puppets 1

David Sykes Tatler sock puppets 5

David Sykes Tatler sock puppets 4

David Sykes Tatler sock puppets 2

David Sykes Tatler sock puppets 3

images © David Sykes 2016 All rights reserved.